In addition to developing talent and passion in the field of painting, you must also study the techniques of selling paintings so that your work can reach the right market segmentation. Check out some tips for selling paintings online below!
How to Sell Paintings Online Effectively
An artist needs to understand how to run a successful business so that his works can be sold and enjoyed by the audience.
In addition to joining a community of artists and art galleries, consider showing off your work online. This is because the digital world can bring together your work with the right market segmentation.
Below are some tips for selling paintings online:
1. Work according to character
Painting is a high-meaning artwork that expresses ideas, emotions, and feelings. Painting creates an aesthetic quality with a two-dimensional visual language.
A painter continues to explore his ideas until he finds 'identity', characteristics, or authenticity in his paintings. That is the niche and life of the best work that will become a selling point.
If a painter wants to make a type of painting that is in accordance with the mainstream industry so that it is more in demand, the touch of character from it will still be the value that makes the work special and meaningful.
2. Find the Right Market with Your Work
You know what your painting is, and that gives you an idea of who will like it.
How do you target art buyers?
- Identify your particular interests. Finding a niche interest may take a long artistic process.
- Identify the painting's favourite subject. For example, your favourite painting subjects might be landscapes, people, animals, etc.
- Identify your painting style. The artistic style of a painting is determined by the use of colour, painting tools, the way you paint, the subject being painted, the media, to the size of the canvas.
For example, if it's an abstract painting, you must display it in a gallery that serves abstract art because that's where an audience who likes abstract art will come.
3. Collaborate with Art Communities and Galleries
Maintain your relationship and communication with the community and art galleries. Because that's the 'home' that can shelter your works.
After all, having a work of art on display in a gallery is a matter of pride. Visitors, potential buyers, art observers, and collectors will come to the gallery.
The art community can also benefit you in finding relationships, meeting other artists, learning, and having fun with groups on your same frequency.
4. Market Through Social Media
Social media allows your audience to find your work. This really helps you market your work, generate traffic, interact with interested people, and even sell paintings online.
Some social media that are suitable for showing off artwork are:
- Forums like Quora
You could say the platform is a free promotional media, and you can also maximize it with advertising if you want.
5. Create an Art Blog
Start an art blog or a website to showcase your works. Why should you have your own website?
- Can increase sales of artwork online.
- Helping you grow as an artist.
- Show your personality as an artist to the world.
- Using blogs to explain art.
- Express your own views through blogging.
- Help track your progress and development as an artist.
- Inspire others through art blogs.
- Interact and link to other art blogs.
- Make it easy for your audience to interact with you and your work.
It can be said that a blog or website provides a wider space. Audiences can find you through search keywords.
6. Write a Detailed Description of the Work
Complete the work description column as clearly as possible. This includes the title, the inspiration behind the painting, the meaning, the manufacturing process, and the artist's bio and statement.
7. Protect Copyrights
There are several consequences if you upload your work on social media, such as someone 'stealing' it, using it without permission, or plagiarism. Therefore, you should give a watermark and copyright information.
Another tip for selling paintings online is to upload low-resolution images or not display all of your work with photography and editing tricks.
8. Cooperate with Online Galleries
Thanks to those who created an online gallery application or platform that is certainly very helpful for artists, collectors and buyers. Most platforms also have a unified and secure system that allows the artist to get attention and exposure.
Here are some recommendations for online galleries:
- Absolute Art
- Fine Art America
- Saatchi Art
You can also sell your work on eBay or stock photography applications like Shutterstock.
9. Photography and Videography
You've made a physical painting; now you need beautiful photography and videography to upload on the internet. This style of photography and videography can help enhance your work's aesthetics.
You may be able to do it yourself, or you may need to collaborate with other photographers and videographers.
10. Create a 'Compliment' Page
Positive testimonials from admirers of your work, fans, followers, collectors, or curators of fine art should be found on a page (such as a testimonial page).
Also, include any printed or online publicity you have received. Alternatively, a page containing photos with the subject of your artwork uploaded by a buyer/art connoisseur.
11. Let Sold Works Stay on the website
Don't delete it because it shows that your work is selling well. Plus, the audience will get more of an overview of your works.
Photos remain posted on the website with captions such as, "Original painting has been sold", "This is a Limited Edition collection", "Please visit my limited edition page for details", etc.
12. Don't Just Target Collectors
Artists often focus only on serious collectors to the point of neglecting the opportunity to cultivate potential artistic interest from a 'layman'. In actuality, painting is for everyone, and these serious collectors were also at first regular individuals to purchase a piece.