This blogging feature has recently been widely discussed, especially among international bloggers. Google seems to be attempting to catch up with social media platforms that utilize the story feature as a type of content.
However, this feature works very differently from the story content you usually find on social media, but it can create the latest innovations to increase brand awareness. See the explanation below to learn more about this Google Web Stories.
What is Google Web Stories?
Google Web Stories is a feature developed by AMP technology. This feature uses a full-screen format on mobile devices. Web Stories can be like social media story systems, which are interactive and can be scrolled to view more content.
Unfortunately, not many people know about this latest feature from Google. Even in Nigeria, only a few blogs are familiar with Web Stories. However, this Web Stories feature is the latest opportunity to get more website traffic.
Those who are used to using the story feature on Instagram, Facebook, and other platforms, will be familiar with it. However, what makes Google Web Stories different from the story features on other platforms is that you can post stories on your website without a time limit.
So far, stories on social media can only be displayed for 24 hours, and later the content will automatically disappear. However, with Google Web Stories, you are in control of the timing and type of content to be published.
The story content on the website can be in the form of a slideshow combined with videos, images/photos, and text.
The good news is, even though these Web Stories are displayed on your website, other users can also find these stories in searches such as Google Discover and Google Search Image. In other words, the existence of Google Web Stories can provide better traffic, including SEO.
Advantages of Using Google Web Stories
Web Stories work very differently from the typical stories feature you often find on social media platforms. If examined more deeply, the existence of this latest blogging feature provides many benefits for its users. Here are some advantages of using Web Stories to help optimize digital marketing strategies.
1. Take Full Control
If you look at the story features on social media platforms such as Instagram, Facebook, and others, the system used is in accordance with the existing provisions. Even in terms of content creation, sharing, and handling content, everything is based on the platform's provisions, in contrast to Google Web Stories which everything is in your hands. You can create content as you wish, and the story content will also be known by your website name.
2. Can be Customized at Any Time
Back to the story features on social media, you can only create content with limited elements according to platform policies. But you won't find this in Google Web Stories. You will be in full control of the content. Starting from animation features, text, images, videos, and other elements that are not available on social media platforms.
3. No Showtime Limits
As explained earlier, you can individually set the broadcast time for Web Stories content. This is very different from story content on social media which can only be displayed for 24 hours.
You can post story content on your website as long as you want. Here, you are the one who will hold the full-time content impressions. So other users can find your website more easily.
4. Wider Reach
You certainly understand that stories on social media can only be seen if users have followed each other or visited each other's profiles. This differs from Google Web Stories, whose content can be found by other users while accessing Google searches.
Even the story's content can enter the image search according to the keywords entered by the user. From these advantages, you can conclude that Web Stories are very reliable for digital marketing optimization.
After dealing with Website SEO, you can get more promising traffic with Google Web Stories. You can get a bigger chance at SERP (Search Engine Result Pages) because the content of this story is technically the original property of your website.
6. Advertising Content
Story content on social media has the opportunity to advertise a brand. You can also use Web Stories to place some copywriting or ad words. You can also create sponsored content with this feature.
How to Create Web Stories Content
Are you curious about how to create unique Web Stories content that can attract many visitors? You can use third-party applications such as:
- Web Stories Plugin for WordPress
If you currently have a website based on WordPress, you can create interesting story content using the available plugins. This plugin is provided directly by Google. You can install this plugin directly to create content as you wish.
MakeStories is the easiest tool for creating Web Stories content. Its use is almost the same as the WordPress plugin discussed earlier. This program also has WordPress integration.
Have you used the Shopify eCommerce website before? Recently, Shopify released the ProductStories app, which can be used to create Web Stories content from your product pages.
The existence of this feature can help increase sales even higher. Not only that, this third-party tool is quite easy and efficient to use. There are many unique and selling story design templates for your brand products.
The emergence of Google Web Stories does not seem to boom right away like the story feature on social media. This is because to use this blogging feature, a user must first understand SEO and all important parts of the website. But if you already know how to utilize it, its positive effects are really noticeable, especially for those running a digital marketing business. Therefore, it never hurts to try this feature provided by Google.