Along with technological developments, car rental business owners are competing to present a good online presence. This is done because most customers look for information about car rental services online through the Google search engine.
If you are a car rental business owner, then one of the ways you can increase your online presence is to use SEO. This way, the performance of your website will be optimized so that the website can be displayed at the highest ranking in Google search results. Thus, when users or customers search for info about car rental services on Google, your website will be easier to reach by potential customers.
Before we explain what SEO techniques can be applied to a car rental website, it's better if you understand what SEO is first.
What is SEO?
SEO stands for Search Engine Optimization, and it is the process of optimizing a website to appear at the top of search engine results pages. In general, the SEO process is carried out to increase the visibility of a website on Google. As a result, the website will be easier to find, allowing more people to learn about the services or products you sell through the website.
7 Car Rental Website SEO Tips
Here are some car rental website SEO tips that you can do to increase your ranking on Google pages.
1. Ensure website security
You need to know that website security is one of the factors affecting website rankings. In 2014, Google announced that websites that do not have SSL certificates (Secure Sockets Layer) will be considered unsafe.
When the domain is SSL certified, your website URL will change to HTTPS, and a lock icon will be next to the address bar. By using HTTPS, communication between the browser to the server and the server to the server will be encrypted so that the data sent will be more secure.
Therefore, if your car rental website URL doesn't use HTTPS, you need to immediately activate SSL certificates.
2. Make sure the website is mobile-friendly
A mobile-friendly website is a website that works effectively on various mobile devices. Thus, users can read and view web content more easily without having to tap and zoom in on the screen.
Considering that currently, most users access Google via mobile devices such as smartphones, a mobile-friendly website needs to be considered when you want to optimize your business website.
Google always strives to provide a good user experience for all of its users. This is why Google will prioritize displaying websites with mobile-friendly designs in search results.
3. Increase site speed
Google doesn't want to recommend websites that can lead to a negative user experience. Therefore, site speed is a crucial factor to consider when performing SEO optimization because it can impact user experience.
As we already know, a website that works slowly will not provide a good user experience. Users will leave the web page when the website has poor page speed.
So, make sure your car rental website has a good site speed. You can verify this using a tool that has been provided by Google called PageSpeed Insights. This tool will also provide various recommended solutions to increase your webpage speed.
4. Use relevant keywords
When you create website content, you need to ensure that the content uses the right keywords and is relevant to your services. As an example for a car rental business, you can use the following keywords:
- Car rental
- Off-key car rental
- Key car rental
If your business has a target market in the local area, you can also consider using more specific keywords. Examples are car rental in Lagos, car rental in Ikorodu, and others.
In addition to choosing the right keywords, you also need to pay attention to keyword placement. In the SEO optimization process for a car rental website, the keywords you have targeted can be placed in the page title, meta description, headings, images, and the body of the content you create.
5. Provide a blog on the website
The blog page can be said to be an important feature to get more website visitors. In addition, the blog will also help the SEO process for your car rental website. Here are some reasons:
- Blogs can increase the amount of time visitors spend on a website.
Google prioritizes websites that have a good user experience. Blogs can increase a user's time on a website so that it will be considered a website that can meet user needs.
- Provide opportunities to create internal links
By providing a blog, you can create articles with internal links to direct one page to another. Through these internal links, Google can find, index, and understand all the pages on your site.
6. Get quality backlinks
Backlinks, also known as inbound links, are links from external websites that point to your website. For your car rental website to rank high, you must try to get backlinks from websites that are quality and relevant to your business.
This is important because Google considers a website with many quality backlinks credible or trusted by many users. However, remember that Google can penalize websites that manipulate their algorithms. For example, by buying backlinks or using programs to create automatic links. So, you need to obtain backlinks naturally.
7. Provide a good website structure
Another SEO tip you should pay attention to is to provide a good structure for your website, especially if it is new. A good website structure can make it easier for Google to carry out the crawling and indexing process.
One way you can improve the structure of your website is to provide a sitemap that contains all the important pages that the Google search engine needs to know. A sitemap will help Google crawlers to navigate the website, find new content, and index website pages. In addition, to provide a good website structure, you must create a website URL and breadcrumbs that are clear and in accordance with the website hierarchy.
As we all know, the car rental business is currently fairly competitive, and there are many companies that provide car rental services in Lagos. Therefore, if you don't want to lose competitiveness with competitors, then you must be able to use technology to win the business competition.
One way to accomplish this is to perform SEO optimization on your car rental website so that it stands out above competitors. This way, you can get more profit.